For Release Immediately:
Santa Monica, California
tokidoki and koi bring fun and fashion to the medical field with a limited-edition scrub set!
In a world of drab and generic medical uniforms, what?s a fashionista nurse to wear? tokidoki and koi have come to the rescue with a new limited-edition designer scrub set that?s sure to turn heads in the operating room and elsewhere.
These fun and fashionable scrub tops and bottoms feature special designs created by tokidoki designer Simone Legno, exclusively for koi. This collaboration marks tokidoki?s first foray into the medical apparel field and its first partnership with koi, a woman-run company that?s brought a new sense of style to the medical professional.
tokidoki for koi scrub tops will be available in sizes XS?XL and will feature a recommended list price of $45.00.
tokidoki for koi scrub pants will be available in sizes XS?XL and will feature a recommended list price of $40.00.
These new styles will be manufactured by koi in a very limited run and are available for pre-order only through select koi retailers.
tokidoki for koi will be in stores December 2008. These limited-edition scrubs will be manufactured by koi in a very limited run and will be available only through select koi retailers.
tokidoki is the collaboration between Italian designer Simone Legno and the co-founder of Hard Candy Cosmetics and her entrepreneurial husband. Since its inception a few short years ago, tokidoki has been a fashion and pop culture sensation, with its fun and playful designs featured in fashion magazines and MTV and on everything from LeSportsac bags to toys, skateboards, jewelry, watches, and even on the walls of boutique hotel rooms.
koi, a woman-run company, specializes in fashion-forward scrubs designed by women for women. Founded in 2006 by designer Kathy Peterson, koi has struck a major chord with fashion-starved medical professionals, veering far from the cookie-cutter approach to design taken by many of its industry competitors. In its brief existence, koi?s contemporary designs have earned it a passionate, vocal and intensely loyal following among fashion-savvy medical professionals.
For a list of retailers who are taking pre-orders, click HERE.
tokidoki for koi is also available via the following web retailers:
For more information on tokidoki, visit www.tokidoki.it.
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