October is Breast Cancer Awareness Month!

As many of you know, October is National Breast Cancer Awareness Month. You can join koi in the fight against breast cancer by purchasing items from our exclusive Hope Breast Cancer Collection. koi is donating $2 to Susan G. Komen for the Cure for every limited edition Kathryn Healing Love top (115PRM-HLV) and Demi Mariposa Fuchsia top (134PRM-MAF) sold through December 2010, for a minimum contribution of $20,000. You can find these special tops, while supplies last, at select koi retailers.

Just yesterday, koi founder and president Kathy Peterson met with the folks at Susan G. Komen. Here’s her report:

“I had a great meeting with our friends at Susan G. Komen. It is our second year partnering with their organization. We are excited because we expect to beat last year’s contribution of $33,646 to them. I am so proud of our partnership with them and will continue to support their organization. 

There are so many choices of items to buy in support of breast cancer. I want your dollars to count. Please check to make sure proceeds of the item you are purchasing go toward a legitimate charitable organization. Here are some tips to help you identify those items. Most if not all charitable organizations required special labeling of the product to include the amount of the donation per item and the total minimum commitment the company has made them. Many organizations list their corporate sponsors on their websites. Don’t be afraid to ask the store you are purchasing from if the item you are buying benefits breast cancer. Every dollar counts, so let’s make sure ours goes toward a great cause.” 

—Kathy Peterson

2010 breast cancer tops

From left to right, from our Hope Breast Cancer Collection, Kathryn Healing Love top (115PRM-HLV) and Demi Mariposa Fuchsia top (134PRM-MAF). koi is donating $2 from the sale of each of these limited edition tops to Susan G. Komen for the Cure.